The Korean New Wave Invasion
The Korean fever is hitting every nation from South East Asia all the way even right down to America.
Some of you guys might even remember that just a couple of years ago in the early to late 90s , it was all about Japan. Japan was big, it was about j-pop, j- rock, hello kitty, neo print machines, jap high school girl unifroms and the list went on.
Where has all the J-Pop gone to? After the turn of the century, there has been a shift in trends - this trend could seemingly possibly be influenced by the economy as well. The buzz word these days is “Korean drama series”, now thats what’s selling.
You might even be wondering that korean drama series are only popular locally, but i do beg to differ that it is not only popular locally amongst Singaporeans but also highly popular amongst the South East Asian community, countries like Thailand, Myannmar, Hong Kong, Indonesia are all buying and riding on the Korean Wave.
Is this a plot of Korean trend marketing? Perhaps it is. With Korea not only exporting their cars to the rest of the world. Korea, has truly made its statement by positioning and selling their cultural values through Korean Music, as well as Korean TV drama series. The Korean TV Drama Series and music are exported overseas with a ripple effect which can constitute to the notability and growth of both the korean culture and economy through tourism.
I do concur and deduce that from the study of market trends that this Korean wave will last for approximately 5 years depending also on how much Korea continues to put in efforts to market the Korean culture through their Tv Series, Movies and music.
Popular Korean TV Drama Series:
Seducing Mr Perfect : http://www.youtube.com/watch?v=aiiHdZOOBaQ
Popular Korean Music:
The Wonder Girls: http://www.youtube.com/watch?v=qFjP-OJ7Bh4
Study of Korean Culture in Thailand: http://www.youtube.com/watch?v=WOTQYYy0eD0